CEOCFO: Where does CIRCADIAN Light come in? Where does the company come into play with the situation and what people have learned?
Dr. Moore-Ede: CIRCADIAN Light has identified and patented the spectrum that generates white light almost devoid of the harmful blue wavelengths at night and has used this to develop proprietary LED chips.
CEOCFO: How have you managed to do that?
Dr. Moore-Ede: If you just remove the blue wavelengths from white light, you end up with unattractive and depressing yellow light. To create white LED light without blue, we conducted medical research trials in our residential CIRCADIAN Light Center where more than a hundred people have lived 24/7 for days or weeks, and worked 12-hour day or night shifts to identify the specific wavelengths that did not trigger the circadian disruption and health problems. As a result, we have constructed a “24-hour spectrum of health” that harnesses the positive effects of bio-active blue during the day and removes the harmful bio-active blue at night based on this medical research.
CEOCFO: Are most people understanding of the problem with light? Do people that should be aware of the CIRCADIAN Light know you?
Dr. Moore-Ede: The end users – the people who are exposed to blue-rich LED light during evenings and night - are becoming very aware. These include the general public, who because of thousands of news articles and media stories are 2 becoming increasingly concerned about the impact of blue wavelengths from LED lights at night in their homes. Even more concerned are the managers of 24/7 businesses where millions of people work night or evening shifts and where employers and building owners face potential liability from the harmful effects of blue-rich LED light. Less aware are the traditional lighting sales channels – the manufacturing reps, distributors, ESCOs and contractors who are still highly invested in promoting conventional LED lighting sales based on energy efficient and lowest lifetime cost. They need to realize there is another stakeholder at the table – the health and safety community -- who see an impending public health crisis from blue-rich LED lights.